Advertising

Advertising

“I am always surprised by the illiteracy of men & women who look 

for a job in advertising”

- David Ogilvy

“The best books about advertising are not about advertising”

- Jim Young

PREAMBLE:-

            With liberalization of the Indian Economy and the entry of international brands, importance of Advertising and Communication synergized with Management and Entrepreneurship processes has assumed greater significance.

Advertising & Communication as a sector has boomed and so has the requirement of professional for it. Conservative estimates place the size of the sector in Delhi and Mumbai alone at being above 4000 cores. So far in India, Advertising or Communication as areas of study are being imparted mostly as Post-Graduate studies. At the Under-Graduate level traditional colleges, within the framework of vocational program, offer a course or to which are not comprehensive enough to meet the Industry, Services or Commerce sector needs. Our study reveals the existence of a distinctive demand for high caliber professional with graduate PLUS level studies, who not only know the concept and tools but also the ‘creative content, of Advertising and Communication. The demand for such professional has also become an economic necessity for today’s conduct of Business and Commerce, who under pressure of restructuring require multi-skilled professional. Further, rapid development in IT with convergence coming from Computers and Communication has made in-depth fusion in Advertising and Communication a technological necessity.

             With growing demand of true professional on the one hand and inadequacy of nurturing environments of creativity for the talented and gifted young minds on the other, we have embarked on a mission to bridge the dual gap, with the belief that by brining the best out amongst our youth, we will create the international frontrunner to take on the challenging global business environment.

                 The EMPI Institution of Advertising and Communication set up under direct guidance of doyen of Indian Advertising Ms. Tara Sinha and endorsed by professionals like Late Mr. Ajit Haksar, Chairman Emeritus, ITC and Mr. Ram Sehgal, President, Rediffusion DY&R, Mumbai, is EMPI’s institutional response towards addressing sector specific needs thereby educating student not just for a degree or knowledge but a career. Recently AdCoM has moved towards the concept of creating three independent wings, i.e., Advertising led by Ms. Tara Sinha , PR Corporate Communication by Mr.Irfan Khan & Social Communication Sector led by Dr. Binod Agrawal to facilitate the need of Voluntary Organisation & Extension Communication in India.

OBJECTIVE & LEARNING OUTCOMES: –

The learning outcome at the end of course will sharpen the creative skills of the students. The guided projects will enhance their understanding on the subject & market needs. The following aspects will emerge as the teaching -learning outcome.

·      Creative exercises & brainstorming sessions will strengthen their reasoning skills.

·      Digital media input will improve presentation techniques.

·      Case study method will empower them to search for more information.

·      Projects & laboratory activities will enhance analytical skills & build confidence.

·      The thought process will improve to understand the big actual operations on the physical world.

HIGHLIGHTS OF THE SPECIALISATION: -

The value added software & teaching input creates the synergistic link between a trainer & trainee. The program highlights different aspects of emerging market & also Advertising & Creative Component of Brand Building etc. The research input will improve the aptitude & make them more conversational from Reel world to the Real world. Audio, Video techniques are more purposive & meet the need based actualization process.

JOB OPPORTUNITIES: –
The career opportunity based on Advertising & Communication stream including the corporate houses as a Media Manager, Advertising Specialists, Brand Manager etc. are in the leading agencies like LINTAS LOWE, LEO BURNETT, McCann ERICKSON, MUDRA, JWT, FCB ULKA, RK SWAMY BBDO, EURO RSCG, PUBLICIS, CORPORATE VOICE, PERFECT RELATIONS, IPAN, GENESIS, BATES DAVID, WIZCRAFT INTERNATIONAL, PERCEPT H , PDM , REDIFFUSION Y & R, OGLIVY & MATHER etc.