IMC

Integrated Marketing Communication & Brand Management

PEDAGOGY: -

• The pedagogy would involve classroom activities such as assignments & analyzing case studies through interactive methodology. 
• Learning through live projects under the guidance of experts from the Industry.
• Teamwork strategy to enhance the skills of interpersonal communication & intellectual acumen.
• Comprehensive awareness & understanding in terms of brand, products etc. would cater the practical knowledge.
• Students would learn to think & apply strategies of IMC & Brand management after completion of this course.

             

LEARNING OUTCOMES: –

• The students would be able to acquire integrated knowledge in terms of market, product usages & service.
•  Constant involvement doing assignments & classroom activities would enable them to think independently.
•  Students would also be driven into the professional understanding of the Industry.
•  Overall development of the students in the area of the subject & its practical usage.

HIGHLIGHTS OF THE SPECIALISATION: -

The key features of INTEGRATED MARKETING COMMUNICATION will satisfy the requirements of skilled manpower in Media based Industry. The corporate & agency will induce the specialists & strategists in multiple activities of brand building, decision making process, planning level in advertising agencies.

JOB OPPORTUNITIES: –

            The career opportunities for this exclusive & elusive specialization are wide enough to address personal interests. The opportunities are basically for Brand Consultant, Strategic Marketing Manager, Media Manager, MARCOMM, specialist in the leading MNCs like Future Brands, Brand Stewards, Ernst & Young, McKinsey , Deloitte & the leading  agencies like JWT, FCB ULKA,BATES, LOWE, TBWA, REDIFFUSION etc. including houses like ITC, UNILEVER, GODREJ, TATA, SAMSUNG, LG, BIRLA, RELIANCE, HYUNDAI, VIDEOCON etc.